Normcore Shampoo

My go-to daily shampoo for all hair-types, including color-treated. It's sulfate-free, lightly conditioning, and has a warm citrus-vanilla scent that makes wash day feel a little more special. It lathers well without stripping, and leaves hair feeling clean, soft, and manageable.
 
I like Amika because their products are made to mix and layer based on what your hair actually needs. Normcore is a great starting point- verstile, gentle, and reliable. I usually pair it with the matching conditioner for a lgihtweight, balanced finish. Cute Packaging, Brooklyn-based, and stylist-approved.